Welcome to the world of experience gifting!
We believe that memories are the ultimate gift.
Our mission is to transform gift-giving by empowering people to give amazing, memorable experiences to their loved ones.
We've been America's Number 1 experience gift company for 19 years. Supercharged by the Virgin brand, we're agile, innovative and powered by extraordinary people - and we can't wait to get to know you.
The beginning of our story..
Since 2005, we’ve been pioneering experience gifting across the US. After 15 incredible years as Cloud 9 Living, we joined the Virgin family in March 2021.
We’re still packed with the same determination and passion that we’ve always had, now strengthened by Virgin.
Our unique energy and spirit helps us deliver extraordinary moments for everyone, everyday.
We say; Life's about collecting more stories, not more stuff..
Experience Gifting?
Here's a handy explainer to show you how it all works
We’re on a mission to spread the magic of experience gifting across the US.
Our Brands
Backed by private equity firm Equistone, we're home to a supercharged world of experiences. Find out more about our brands:
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Virgin Experience Gifts
Part of the Virgin family since 2021, we're leading the way for experience gifting across the US.
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Virgin Incentives
Our award winning B2B team, who sell our experiences and gift cards to UK and US businesses.
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Virgin Experience Days
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